Social Media Basics

Explore the fundamental concepts of social media platforms and strategies.

Question 1 of 10

Question 1: Character Limit

Which platform is known for its 280-character limit posts?

AInstagram

BTwitter

CLinkedIn

DFacebook

Question 2: Hashtag Purpose

What is a hashtag used for on social media?

ATo directly message another user

BTo tag other users in posts

CTo categorize content and make it more discoverable

DTo highlight spelling mistakes

Question 3: Engagement Rate

What does “”engagement rate”” measure on social media?

AThe percentage of followers who interact with your content

BThe time of day when most people view your content

CThe number of new followers gained per day

DThe amount you pay for advertising

Question 4: Platform Recognition

Which of these is NOT a major social media platform?

AFacebook

BTwitter

CLinkster

DInstagram

Question 5: Stories Feature

What is a social media “”story””?

AA fictional tale shared by users

BA temporary post that typically disappears after 24 hours

CA long-form article post

DA specific type of paid advertisement

Question 6: Algorithm Definition

What is a social media algorithm?

AA mathematical formula used to price advertisements

BA feature that allows private messaging

CA system that determines what content users see in their feeds

DA tool for scheduling posts

Question 7: Organic Reach

What is “”organic reach”” on social media?

AThe number of people who see your content without paid promotion

BThe environmental impact of your social media usage

CThe geographical spread of your followers

DThe natural growth rate of your followers

Question 8: Handle Definition

What is a social media “”handle””?

AA username that identifies an account

BA tool for managing multiple accounts

CA feature for reporting inappropriate content

DA device used for professional social media photography

Question 9: LinkedIn Purpose

What is the primary purpose of LinkedIn?

APhoto sharing

BProfessional networking

CVideo streaming

DGaming

Question 10: Impression Definition

What is a social media “”impression””?

AWhen someone clicks on your profile

BWhen someone likes your post

CWhen your content appears on someone's screen

DWhen someone shares your content

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