Social Media Analytics

Understand how to measure and analyze social media performance metrics.

Question 1 of 10

Question 1: Social Media Impression

What is a social media impression?

AWhen someone shares your content

BWhen someone likes your content

CWhen your content is displayed on someone's feed

DWhen someone comments on your content

Question 2: Reach vs Impressions

What is the difference between reach and impressions?

AReach counts unique users while impressions count total views

BReach is for paid content while impressions are for organic content

CReach is for Instagram while impressions are for Facebook

DReach measures comments while impressions measure likes

Question 3: Engagement Rate Meaning

What does “”engagement rate”” measure?

AThe percentage of your audience that interacts with your content

BThe speed at which your content is viewed

CThe number of new followers gained per post

DThe time spent viewing your profile

Question 4: Passive Consumption

Which metric helps you understand how many people saw your content but didn’t interact with it?

ABounce rate

BPassive consumption rate

CLurker metrics

DImpression-to-engagement ratio

Question 5: Social Media Conversion

What is a social media conversion?

AWhen a social media user takes a desired action (like making a purchase)

BWhen a user switches from one social platform to another

CWhen a post goes viral

DWhen a user becomes a repeat customer

Question 6: Analytics Tools

Which tool is NOT commonly used for social media analytics?

AGoogle Analytics

BFacebook Insights

CInstagram Insights

DMicrosoft Word

Question 7: Social Media Audit

What is a social media audit?

AA financial review of social media spending

BA systematic examination of your social media presence and performance

CA count of all your social media profiles

DA legal review of your social media policies

Question 8: Engagement Benchmark

What is a good benchmark for engagement rate on most social platforms?

A0.5-1%

B1-3%

C5-10%

D20-30%

Question 9: Social Media Funnel

What is a “”social media funnel””?

AA tool for scheduling posts

BA way to filter out spam followers

CThe journey a customer takes from awareness to conversion on social media

DA visual representation of declining engagement rates

Question 10: Social Media KPI

Which of these is NOT typically a social media KPI (Key Performance Indicator)?

AEngagement rate

BConversion rate

CFollower growth rate

DFile size

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