Influencer Marketing Strategy

Understand how to plan and execute effective influencer marketing campaigns.

Question 1 of 10

Question 1: Macro vs Micro Influencers

What is the difference between macro and micro influencers?

AMacro influencers have 1-5 million followers while micro have 10K-100K

BMacro influencers are celebrities while micro influencers aren't

CMacro influencers work in television while micro work in digital media

DMacro influencers charge more while micro influencers work for free

Question 2: Influencer Seeding

What is influencer seeding?

APaying influencers to promote products

BSending free products to influencers without obligation

CCreating new influencers for your brand

DTraining employees to become influencers

Question 3: Media Kit

What is an influencer media kit?

AA collection of an influencer's audience demographics, engagement rates, and work samples

BA package of products sent to influencers

CA contract between brands and influencers

DA directory of available influencers

Question 4: FTC Requirements

What is the FTC’s primary requirement for influencer marketing in the US?

AInfluencers must be over 18 years old

BInfluencers must clearly disclose their relationships with brands

CInfluencers must have a minimum follower count

DInfluencers must be citizens of the country where they promote products

Question 5: ROI Measurement

What is the most effective way to measure influencer marketing ROI?

ATotal likes and comments

BNumber of influencer posts

CTrackable links, promo codes, or dedicated landing pages

DNumber of followers the influencer gained

Question 6: Influencer Whitelisting

What is influencer whitelisting?

AWhen a brand gets permission to run paid ads through an influencer's social media account

BWhen an influencer approves a brand's products

CWhen an influencer is exclusively contracted to one brand

DWhen a brand approves an influencer's content before publication

Question 7: Earned vs Paid

What is the difference between earned and paid influencer marketing?

AEarned is unpaid while paid involves financial compensation

BEarned is for product promotion while paid is for brand awareness

CEarned is short-term while paid is long-term

DEarned is measurable while paid isn't

Question 8: Influencer Tiers

What are influencer tiers primarily based on?

AContent quality

BAudience size

CNumber of years as an influencer

DNumber of brand deals completed

Question 9: Marketing Platform

What is an influencer marketing platform?

AA social network exclusively for influencers

BA marketplace connecting brands with influencers and providing campaign management tools

CA website showcasing influencer portfolios

DA training program for aspiring influencers

Question 10: Nano-Influencer Benefits

What is the primary benefit of working with nano-influencers (under 10K followers)?

ALower cost and often higher engagement rates

BBroader reach

CCelebrity status

DProfessional content production

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