Digital Marketing Fundamentals

Learn the basics of digital marketing strategies and channels.

Question 1 of 10

Question 1: SEO Definition

What is SEO?

ASearch Engine Organization

BSearch Engine Optimization

CStrategic Engagement Operation

DSocially Enhanced Outreach

Question 2: B2B Platform

Which platform would be best for B2B (business-to-business) marketing?

ATikTok

BLinkedIn

CSnapchat

DPinterest

Question 3: CTA Meaning

What does CTA stand for in marketing?

ACost To Acquisition

BClick Through Analytics

CCall To Action

DContent Tracking Algorithm

Question 4: Marketing Types

Which of these is NOT a type of digital marketing?

AEmail marketing

BContent marketing

CImpression marketing

DSocial media marketing

Question 5: PPC Definition

What does PPC stand for in digital advertising?

APay Per Click

BPrice Per Customer

CPromotion Plus Content

DPotential Purchase Checkout

Question 6: Conversion Metric

Which metric measures the percentage of website visitors who complete a desired action?

AClick-through rate (CTR)

BConversion rate

CBounce rate

DImpression share

Question 7: Landing Page Definition

What is a landing page?

AThe homepage of a website

BAny page a visitor arrives at after clicking a link

CA specially designed standalone page for a specific marketing campaign

DA page that has been deleted from a website

Question 8: A/B Testing Purpose

What is the main purpose of A/B testing in digital marketing?

ATo compare two versions of a webpage or app to see which performs better

BTo test if a website works in both Chrome and Firefox browsers

CTo determine if a campaign will work in both American and British markets

DTo test marketing on both Android and iOS platforms

Question 9: KPI Recognition

Which of these is NOT a common KPI (Key Performance Indicator) in digital marketing?

AROI (Return on Investment)

BCPL (Cost Per Lead)

CEPS (Earnings Per Share)

DCPC (Cost Per Click)

Question 10: Content Types

What type of content typically aims to educate customers about industry problems and solutions?

ASales content

BThought leadership content

CPromotional content

DTransactional content