Data-Driven Marketing Strategy

Learn to use data analytics to inform and optimize marketing decisions.

Question 1 of 10

Question 1: A/B Testing Data-Driven

What is the purpose of A/B testing in data-driven marketing?

ATo simultaneously test two website versions

BTo simultaneously test two different marketing elements to determine which performs better

CTo test marketing across two different demographics

DTo validate marketing performance across two periods

Question 2: Analytics Types

What is the difference between descriptive and predictive analytics in marketing?

ADescriptive explains what happened while predictive forecasts what might happen

BDescriptive is qualitative while predictive is quantitative

CDescriptive is automated while predictive is manual

DDescriptive is for small businesses while predictive is for enterprises

Question 3: Attribution Modeling

What is attribution modeling in marketing analytics?

AA method for determining which marketing efforts led to conversions

BA technique for organizing marketing data

CA system for delegating marketing tasks

DA method for allocating marketing budget

Question 4: CLV vs CAC

What is the difference between customer lifetime value (CLV) and customer acquisition cost (CAC)?

ACLV is the total value a customer brings over their relationship with your business while CAC is the cost to acquire a new customer

BCLV is for existing customers while CAC is for potential customers

CCLV is a long-term metric while CAC is always measured quarterly

DCLV is always higher than CAC

Question 5: Cohort Analysis Marketing

What is the purpose of cohort analysis in marketing?

ATo group customers based on shared characteristics and analyze their behavior over time

BTo determine the optimal marketing team size

CTo analyze competitor strategies

DTo measure brand awareness

Question 6: Data Governance

What is data governance in marketing analytics?

ALegal regulations for marketing data

BA framework for managing the availability, usability, integrity, and security of marketing data

CA method for visualizing marketing data

DA system for data entry in marketing

Question 7: Data Types

What is the difference between structured and unstructured data in marketing?

AStructured data is organized in a predefined format while unstructured isn't

BStructured data is digital while unstructured is analog

CStructured data is accurate while unstructured is approximate

DStructured data is for enterprises while unstructured is for small businesses

Question 8: Incrementality Testing

What is incrementality testing in data-driven marketing?

ATesting that adds incremental improvements to marketing materials

BA method for measuring the true impact of a marketing activity by isolating its effects

CTesting that increases marketing budget incrementally

DA continuous testing protocol

Question 9: Marketing Mix Model

What is a marketing mix model (MMM)?

AA statistical analysis that estimates the impact of various marketing tactics on sales

BA template for creating marketing content

CA framework for organizing marketing teams

DA system for categorizing marketing channels

Question 10: Propensity Modeling

What is propensity modeling in data-driven marketing?

AA technique for predicting the likelihood of customers taking specific actions

BA method for measuring customer satisfaction

CA system for routing marketing messages

DA framework for organizing marketing campaigns