Business

Stay informed on the intersection of business and technology, covering corporate strategies, market trends, startup innovations, and industry shifts. Explore how major tech companies, emerging enterprises, and digital transformation are shaping global economies and the future of business.

15 Years in Enterprise SEO: Lessons on People, Power & Progress

Success in enterprise SEO requires evolving from a tactical executor to a strategic partner who navigates complex internal dynamics and…

Read More »

VC Secrets: What They Don’t Tell You About Raising Capital

Venture capital investors must build their own businesses, mirroring a founder's journey by developing a clear strategy and narrative to…

Read More »

Home Depot’s internal systems were exposed for a year, researcher finds

A Home Depot employee accidentally exposed a private access token online for nearly a year, granting extensive privileges to internal…

Read More »

Tim Sweeney Reveals Fortnite’s Future After Apple Win

Epic Games won a major legal victory against Apple, with a U.S. court upholding a ruling that Apple must allow…

Read More »

December SEO Update: Key Trends & Social Data Insights

Google launched its December 2025 core update, a major algorithmic change that will cause search ranking volatility over a three-week…

Read More »

Master the Art of Vibe Marketing: A Complete Guide

Vibe Marketing is a new, responsive approach that uses AI tools like ChatGPT and Midjourney to accelerate creative execution, dramatically…

Read More »

Why Martech Needs Quality Management to Succeed

Martech practitioners are essential for integrating quality management processes like QA and UAT, bridging marketing and IT to ensure projects…

Read More »

Drowning in Data, Starving for Insight

Marketers are overwhelmed by data, with 72% of in-house and 55% of agency professionals struggling to turn raw numbers into…

Read More »

Master Targeting with Aligned Personas & ICPs

An effective B2B strategy requires both an Ideal Customer Profile (ICP) for targeting the right companies and detailed buyer personas…

Read More »

VCs: Founders Now Hold the Power in a Shifted Market

The venture capital landscape is shifting, giving founders more leverage and forcing investors to actively market themselves as strategic partners…

Read More »

Rocket Report: Neutron’s ‘Hungry Hippo’ Cleared for Flight, Orbex’s Future in Question

SpaceX plans an IPO within 12-18 months, a move that could either shift its focus or accelerate its Mars ambitions…

Read More »

Launch a Winning Email Campaign: Expert Tips & Data

Email marketing offers a high return on investment and direct access to a global audience, providing a cost-effective and measurable…

Read More »

PMax vs. Standard Shopping: When to Choose Which

Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its…

Read More »

PPC Pulse: Google API, YouTube Shorts & LinkedIn Ads Updates

Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and…

Read More »

How TV Ads Drive Search Traffic and Sales

The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines,…

Read More »

Congressional Alarm Grows Over US Wiretap Expansion

A bipartisan coalition is urgently warning that Section 702 of FISA, a foreign surveillance law up for reauthorization, risks being…

Read More »

Apple Loses Epic Games Court Appeal

A federal appeals court largely upheld a ruling that Apple violated a 2021 injunction by effectively prohibiting developers from using…

Read More »

Scammers Impersonate Police to Steal Private Data From Tech Giants

Hackers are impersonating law enforcement to fraudulently obtain private customer data from major tech companies like Apple and Amazon, exploiting…

Read More »

2026 SEO Priorities: 14 Must-Do’s for Executives & Marketers

The competitive landscape is shifting from traditional search to AI-driven conversational platforms, requiring brands to treat these AI systems as…

Read More »

AI Agents Are Coming: An SEO Expert’s Survival Guide

The core role of SEO is shifting from optimizing for search engines to becoming a strategic interface between businesses and…

Read More »