zero-click searches

Artificial Intelligence

Zero-Click Searches Surge as Organic Clicks Decline: Report

June 6, 2025
Abstract art depicts a person standing in a vibrant, colorful landscape dominated by a large magnifying glass, suggesting exploration and discovery.

Traditional search engines remain dominant, with significantly higher usage (10.55% in the U.S.) compared to AI tools (0.55%), despite the…

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Artificial Intelligence

Google’s AI Tools: The Hubris Behind Zero-Click Searches

May 20, 2025
Google logo styled as a blueprint on a dark blue background with geometric patterns.

Google's March 2024 core update significantly altered search results by prioritizing AI-driven responses, causing major traffic shifts for publishers and…

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