ppc strategy

Artificial Intelligence

Performance Max: Time to Rethink the For vs. Against Debate?

July 22, 2025
Two hands, one giving a thumbs up, the other a thumbs down, set against a vibrant blue and navy background with geometric shapes.

Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals…

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Business

Sustainable PPC Growth: Master the SCALE Framework for Success

July 16, 2025
A man and woman stand beside a graphic showing growth charts, gears, and a rocket, symbolizing business success.

Sustainable PPC growth requires a strategic framework like SCALE, focusing on stability, data-driven decisions, and disciplined execution rather than reactive…

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Artificial Intelligence

Master Your SEO & PPC Budget for Maximum Impact

July 7, 2025
Scales balancing SEO (organic growth symbolized by leaves) and PPC (paid advertising symbolized by circuit board).

SEO and PPC require strategic budget alignment, leveraging their unique strengths—PPC for immediate results and SEO for long-term growth—rather than…

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BigTech Companies

Google Ads: Why Average Ad Strength Outperforms Excellent

May 9, 2025
Three Google Ads showcasing Sweetwater's bass guitars, Nike's soccer pants, and Best Buy's turntables with contactless pickup.

Google Ads often perform better with "Average" ad strength rather than "Excellent," as chasing higher ratings can hurt results by…

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