marketing roi

Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions,…

YouTube has upgraded its Promote feature, allowing creators to add custom call-to-action buttons (e.g., "Book now," "Get quote") for website…

Marketing teams are increasingly investing in martech solutions to deliver results despite flat budgets, but struggle to maximize these investments…

Marketing leaders must now prove brand investments' financial impact with hard data due to tightened budgets and performance-driven demands. CFOs…