google ads optimization

Artificial Intelligence

Google’s AI Marketing Advisor for Advertisers Coming to Chrome

May 22, 2025
Woman in red dress presents on stage; large screen behind her shows 'The future of advertising is here' with diverse ad examples.

Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows,…

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BigTech Companies

Google Ads: Why Average Ad Strength Outperforms Excellent

May 9, 2025
Three Google Ads showcasing Sweetwater's bass guitars, Nike's soccer pants, and Best Buy's turntables with contactless pickup.

Google Ads often perform better with "Average" ad strength rather than "Excellent," as chasing higher ratings can hurt results by…

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