conversion tracking

Business

Sprout’s Guide to Measuring Owned Media Value & Key ROI Metrics

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

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Newswire

Upgrade Your Shopify Checkout: Time to Migrate Google Tags

Shopify is revamping its checkout process, and if you use Google Ads or Analytics, you’ll need to act quickly.

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