consumption-based pricing

AI & Tech

The Hidden Cost of AI in Your Martech Stack

AI marketing costs are shifting to unpredictable consumption-based models, creating significant budget uncertainty and margin pressure without proper governance. The…

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Artificial Intelligence

Slash Multichannel Marketing Costs With This Secret Weapon

Marketing campaign costs are rising rapidly due to increased technology, staffing, and media expenses, driven by more campaigns and consumption-based…

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