Who Still Uses Facebook in 2025?
▼ Summary
– Facebook remains widely used with 71% of American adults on the platform and over half checking it daily, according to a Pew study.
– YouTube is even more prevalent than Facebook, used by 84% of adults and nearly half daily, with both platforms maintaining consistent usage across all age groups.
– Instagram shows a sharp age divide, used by 80% of adults 18-29 but only 19% of those 65 and over, a pattern seen in most platforms except Truth Social which skews older.
– Truth Social and Bluesky exhibit clear partisan leanings, with Truth Social used by 6% of Republicans versus 1% of Democrats, and Bluesky used by 8% of Democrats versus 1% of Republicans.
– X (formerly Twitter) has experienced a political realignment, with current usage at 24% among Republicans compared to 19% among Democrats, reversing its previous Democratic favorability.
Despite widespread claims that people have abandoned the platform, Facebook remains remarkably resilient in 2025, with a substantial 71 percent of American adults still actively using it. More than half of these users check the site daily, according to recent Pew Research data, reinforcing its position as a mainstay in the constantly changing social media environment.
YouTube stands as the only platform more pervasive than Facebook, used by 84 percent of adults, a figure that, like Facebook’s, has remained steady for years. Nearly half of YouTube’s audience engages with it every day. Together, Facebook and YouTube are the only two services that appeal broadly across every age group, from teenagers to retirees.
Beyond these two giants, user preferences begin to diverge. Instagram is the only other platform used by at least half of adults, but it reveals a much starker generational divide. While four-fifths of adults aged 18 to 29 reported using Instagram, only 19 percent of those 65 and older said the same. This pattern of higher usage among younger people repeats for platforms like TikTok, Reddit, and Snapchat, though the gaps are less extreme. The notable exception is Truth Social, which attracts an older audience, with a disproportionately large share of users aged 50 and above.
Political affiliation also plays a significant role in platform choice. Relative newcomers Truth Social and Bluesky show clear partisan leanings, likely intensified by their smaller user bases, just 3 percent and 4 percent of adults, respectively. Truth Social is heavily favored by Republicans, with 6 percent of Republican or Republican-leaning respondents using it, compared to only 1 percent of Democrats. Bluesky shows the opposite trend: 8 percent of Democrats reported using it, versus just 1 percent of Republicans.
Pew’s findings also highlight a notable shift on X, the platform formerly known as Twitter. Two years ago, Democrats were more likely to use X, with over a quarter reporting usage compared to one-fifth of Republicans. Today, those numbers have essentially reversed, with 24 percent of Republicans now saying they use X, compared to 19 percent of Democrats.
(Source: The Verge)
