Grammarly Rebrands as Superhuman, Shifts Focus to AI
▼ Summary
– Grammarly has rebranded as Superhuman and launched a new AI assistant called Superhuman Go to emphasize its focus on AI.
– The Superhuman suite integrates Grammarly, Coda, and Superhuman Mail, aiming to coordinate multiple AI agents for writing and productivity tasks.
– The company’s vision is to serve as an “air traffic control system” that deploys AI agents adaptively based on user context and needs.
– Superhuman addresses the “AI productivity gap” by designing AI to assist only when necessary, helping businesses achieve measurable ROI from the technology.
– This rebrand is part of a broader industry trend where companies are consolidating AI tools to combat analysis paralysis from an overabundance of options.
The technology landscape is witnessing a significant transformation as Grammarly officially rebrands to Superhuman, marking a strategic pivot toward artificial intelligence. This move reflects the broader industry trend where companies are realigning their core missions around AI capabilities. Alongside the name change, the company introduced Superhuman Go, an intelligent assistant designed to enhance writing and editing workflows by dynamically selecting the most appropriate AI agents for each task.
This rebranding effort positions the company to expand beyond its original grammar-checking roots. The new Superhuman suite integrates the familiar Grammarly tool, which remains available but now functions as part of a larger ecosystem. Subscribers also gain access to Coda, a productivity platform acquired last year, and Superhuman Mail, an AI-driven email management feature. According to Luke Behnke, Vice President of Product for Enterprise Clients, the original name had become limiting as the company’s vision grew. He described Superhuman as embodying the philosophy that AI should augment human ability rather than replace it, giving people capabilities they might not have realized they possessed.
Superhuman’s approach centers on creating what Behnke calls an “air traffic control system” for AI. This system coordinates multiple specialized agents, deploying them precisely when needed without overwhelming the user. The goal is to provide support that feels intuitive and context-aware, stepping in with suggestions, like pulling customer data from a CRM into an email draft, or stepping back to let users work independently. Superhuman Go acts as the orchestrator within this framework, intelligently routing tasks to the right tools.
Available initially on Chrome and Edge browsers, with plans to expand to Mac, Windows, and mobile platforms, Superhuman Go aims to tackle what the company identifies as the “AI productivity gap.” Many organizations report struggling to achieve a clear return on investment from AI, despite promises of efficiency gains. Behnke emphasizes that effective AI should appear only when necessary and recede when not needed, a concept supported by industry analysis suggesting the next phase of AI will prioritize seamless, background operation.
Looking forward, Behnke predicts that today’s prompt-based interfaces will soon feel outdated. He envisions a future where AI assistance is so integrated into digital experiences that manually crafting queries becomes a relic of the past. This vision aligns with Superhuman’s strategy to reduce tool overload, a common barrier to AI adoption, by offering a unified, intelligent platform that simplifies complex workflows.
Other major players are pursuing similar consolidation strategies. Recent months have seen ServiceNow, GitHub, and Adobe each launch services aimed at helping businesses manage or build custom AI agents. Superhuman’s rebrand and expanded toolset represent its bid to stand out in this competitive space, betting that users will prefer a coordinated, adaptive AI experience over a scattered collection of standalone apps.
(Source: ZDNET)
