Mark Boyd’s Plan to Redefine IT for Australia’s Small Businesses

Mark Boyd is on a mission to transform how Australia’s small businesses approach technology, cybersecurity, and marketing. Drawing from decades of hands-on IT experience and executive leadership, Boyd has launched AssetSaaS, a service designed specifically for small and medium enterprises. His vision centers on delivering enterprise-level support and security without the complexity or hidden costs that often plague traditional IT providers.

Boyd’s career spans from hands-on technical roles to high-level strategy positions. “I’ve always been drawn to both technology and business,” he explains. “Early on, I was the person crawling under desks to fix servers. Later, I worked with major global brands, but the core lesson remained: success comes from building trust and keeping promises.” His background includes serving as CTO for a multimillion-dollar solutions integrator, where he collaborated with household names like Disney and Nike.

A former colleague who worked with Boyd during his tenure as CIO of Pacific Smiles Group recalls his relentless focus on service. “Mark stood out because he was honest, outcome-driven, and never hesitated to address challenges directly. He worked alongside his clients to remove obstacles, not just sell them solutions.”

Driven by a desire to break away from the product-push culture common among IT providers, Boyd co-founded AssetSaaS. The company bundles IT management, cybersecurity, marketing assistance, and software development into a single, transparent monthly fee. “Small business owners are tired of being upsold or nickel-and-dimed,” Boyd states. “Our approach makes technology an invisible asset that supports growth, rather than a constant source of stress.”

For $299 per user each month, AssetSaaS clients receive a comprehensive package. This includes enterprise-grade technical support, SMB 1001 security certification, mandatory cyber insurance, proactive marketing guidance, and a dedicated growth roadmap. Perhaps most importantly, every client has a direct line to a real person who understands their business inside and out.

Boyd’s company operates on a strong ethical foundation. AssetSaaS donates five percent of its profits to charitable causes and is pursuing B Corp certification. “We’re building a values-led organization,” Boyd emphasizes. “We see ourselves sitting beside our customers, helping bring their ideas to life, whether that involves passing a security audit or designing marketing materials.”

Innovation remains a priority. AssetSaaS is developing a next-generation asset management platform, giving small businesses real-time visibility into how their devices connect to financial performance. A new B2B marketplace will offer pre-approved, business-grade hardware with full support, steering clear of consumer-grade retail pitfalls. Additionally, the firm provides 24/7 security coverage through teams in different time zones, extending corporate-level protection to even the smallest companies.

“We intentionally reduced our margins to make robust security accessible,” Boyd notes. “It shouldn’t be a luxury add-on.”

While many IT providers outgrow their smallest clients, AssetSaaS champions them. Micro-businesses with two to ten employees form the backbone of the Australian economy, and Boyd is committed to serving them long-term. “Too many firms ‘graduate’ away from their founding clients,” he observes. “We never will. Small businesses are resilient, innovative, and critically underserved. They deserve a partner who won’t forget them.”

In an industry marked by complexity and impersonal service, AssetSaaS offers a refreshing alternative: one trusted partner, one straightforward bill, and the confidence that comes from having someone in your corner. For Australian small business owners, that reliable partnership may be the most valuable asset of all.

(Source: ITWire Australia)