AI Brand Audit Reveals Location Performance Insights
▼ Summary
– AI tools like ChatGPT and Google AI Overviews generate descriptions of businesses based on reviews, listings, and web mentions, treating this information as fact.
– Inconsistent or outdated inputs lead to incorrect AI answers that are repeated to all customers, often without the brand’s knowledge.
– The webinar teaches how to run an Emergency Brand Audit to see what AI says about each location.
– It covers which inputs (reviews, listings, online presence) shape AI answers and how to fix them in order of priority.
– The session shows how to keep all locations consistent so AI reads the brand accurately, shifting from reacting to directing AI answers.
When a potential customer asks an AI tool whether your location is worth visiting, many never even click through to your website. They take the answer from ChatGPT or a Google AI Overview as gospel, and that response shapes their decision.
Most multi-location brands have never actually reviewed what those AI-generated answers say about their stores, nor do they have a system in place to steer those answers in a better direction.
The wrong answers are already being delivered to AI users, and you didn’t write them. AI tools build their descriptions of your locations from a patchwork of sources: your reviews, your business listings, and scattered mentions across the internet. When those inputs are inconsistent or stale, the AI answer reflects that mess, and it repeats the same flawed version to every customer who asks.
The brands that are pulling ahead treat this as an audit. They find out what AI is saying about each location, then fix the inputs that feed those answers.
In this webinar, you’ll learn how to run an Emergency Brand Audit that surfaces what ChatGPT, Google AI Overviews, and other tools currently say about your locations. You’ll discover which inputs,reviews, listings, and overall online presence,shape the AI response the most, and what to prioritize fixing first. The session also covers how to keep every location consistent so AI reads your brand accurately across your entire footprint, not just your flagship. Finally, you’ll walk away with the specific moves that shift you from reacting to AI answers to actively directing them.
About the speaker
Annie Jackson is Director of Revenue Operations and Growth at GatherUp. She works with multi-location and franchise brands on the reviews, listings, and presence that local search and AI tools draw from. She has seen firsthand what separates the brands AI describes accurately from the ones it gets completely wrong.
If you’ve ever Googled your own brand and winced, this session shows you exactly what to do about it.
(Source: Search Engine Journal)
