Sega Addresses Generative AI Use in New Crazy Taxi Game

The recent announcement of Crazy Taxi: World Tour at the Xbox Games Showcase sparked immediate conversation, not just about the return of the beloved franchise, but about a specific disclaimer on its Steam page. The notice stated, “At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users and enable developers to focus more on creative tasks. We have used such generative AI support tools during development of Crazy Taxi: World Tour. No AI was used in reference to the performers in the game.”

Following the reveal, many longtime fans expressed disappointment and frustration over the potential use of generative AI assets in the game. Seeking clarity, we contacted Sega for a more detailed explanation. The company’s official response largely echoed the Steam page language, but provided a bit more context. Sega confirmed that generative AI was used as an optional support tool for developers, specifically to assist in creating background assets for the game. The company emphasized that any AI-generated content was still subject to review by the development team. The statement also reiterated that no AI was used in relation to the game’s performers.

This clarification comes as the gaming industry continues to grapple with the integration of AI in game development, balancing creative efficiency with fan concerns about artistic authenticity. For more on the reveal of Crazy Taxi: World Tour at the Xbox Games Showcase, follow the link.