Sensor Tower Buys Playliner to Boost Mobile Gaming Insights
▼ Summary
– Sensor Tower acquired Playliner, a mobile games Live Ops data provider, to enhance its analytical capabilities in the mobile gaming industry.
– Playliner specializes in tracking and analyzing Live Operations, offering insights on player engagement and monetization for mobile games.
– This is Sensor Tower’s second acquisition in 2024, following its purchase of Video Game Insights earlier in the year.
– Live Ops in evergreen games account for over 50% of consumer spending on in-app purchases, according to Sensor Tower’s report.
– Both companies emphasized that the acquisition will provide deeper mobile gaming insights and help customers optimize long-term growth strategies.
Sensor Tower has strengthened its position in mobile gaming analytics by acquiring Playliner, a specialized provider of Live Operations data. The deal, finalized for an undisclosed amount, marks Sensor Tower’s second strategic purchase this year following its earlier acquisition of Video Game Insights.
Playliner specializes in tracking real-time updates and player engagement metrics for mobile games, offering valuable insights into monetization strategies and audience retention. Major industry players like Applovin, Playtika, and Playrix have relied on Playliner’s data to refine their long-term game development and marketing approaches. Notably, Sensor Tower’s internal findings reveal that Live Ops contribute to more than half of all in-app purchase revenue in long-running mobile games.
Anthony Bartolacci, Chief Strategy Officer at Sensor Tower, emphasized the company’s commitment to delivering comprehensive digital economy analytics. “Our goal is to provide gaming clients with a complete view of the ecosystem, from broad trends to granular performance drivers,” he explained. “With Playliner’s expertise in live analytics, we’re enhancing our ability to show what truly keeps players engaged and spending over time.”
Kirill Razumovskiy, CEO of Playliner, expressed enthusiasm about the merger, stating that combining forces with Sensor Tower will deliver deeper, actionable insights to game developers and publishers. “This partnership allows us to integrate Live Ops intelligence into the most trusted gaming analytics platform, helping our clients make smarter decisions,” he added.
The acquisition underscores Sensor Tower’s aggressive expansion into gaming data, positioning it as a one-stop resource for cross-platform performance metrics, from mobile to PC and console. Industry analysts anticipate the move will further solidify its dominance in competitive intelligence for digital entertainment.
(Source: VentureBeat)
