Tubi Expands With Hundreds of Episodes From Top YouTube Creators
▼ Summary
– Tubi launched Tubi for Creators, a program to bring YouTube creator content to its platform, starting with over 500 episodes from six creators.
– The content includes shows from creators like Rhett & Link’s Mythical, Kinigra Deon, and Watcher Entertainment, featuring series such as “Beverly Valley High” and “Are You Scared?”
– Tubi CEO Anjali Sud stated the platform aims to bridge the creator economy with Hollywood and expand opportunities for long-form storytelling.
– Rich Bloom, former Vimeo executive, leads Tubi for Creators, emphasizing the platform’s role in helping creators grow their audience with episodic content.
– Tubi for Creators includes initiatives like Stubios, a Kickstarter partnership for independent films, and a collaboration with The Blacklist for screenplay development.
Tubi is broadening its content library by striking deals with top YouTube creators, bringing hundreds of episodes to its free, ad-supported platform. The move signals a strategic push to blend digital-native storytelling with traditional streaming entertainment, catering to audiences hungry for fresh, culturally relevant shows.
The newly launched Tubi for Creators program has already secured partnerships with six prominent YouTube channels, including Rhett & Link’s Mythical, Kinigra Deon, Dan and Riya, FunnyMike, Jubilee, and Watcher Entertainment. Over 500 episodes from these creators will soon be available, with plans to expand the lineup further in the coming months.
Among the featured shows are Dan and Riya’s “Beverly Valley High,” a comedy series packed with quirky characters, and FunnyMike’s “Mr. Creepy Eyes.” Jubilee contributes fan-favorites like “Odd One Out” and “Versus 1,” while Watcher Entertainment brings its eerie anthology “Are You Scared?” Mythical’s food-centric “Last Meals” and Kinigra Deon’s “Vampire Siblings” round out the diverse selection.
Anjali Sud, Tubi’s CEO, emphasized the platform’s commitment to bridging the gap between digital creators and mainstream entertainment. “We’re listening to viewers who want stories that reflect today’s culture and talent,” she said. “Tubi is uniquely positioned to elevate creator content and open new opportunities for long-form storytelling.”
Heading the initiative is Rich Bloom, a seasoned executive with experience at Vimeo, Alibaba, and Hearst. As GM of creator programs, Bloom sees Tubi as the ideal partner for creators looking to scale their content. “Many creators now operate like full-fledged studios, producing episodic content that deserves wider distribution,” he noted.
The Tubi for Creators program also incorporates existing efforts like Stubios, a fan-driven studio, and collaborations with Kickstarter and The Blacklist to spotlight independent films and undiscovered screenplays. These initiatives underscore Tubi’s ambition to become a hub for emerging talent.
With over 100 million monthly active users and a library of nearly 300,000 movies and TV episodes, Tubi continues to solidify its position as a major player in free streaming. Acquired by Fox Corp. in 2020, the platform’s latest moves highlight its focus on innovation and audience engagement.
(Source: NewsAPI Streaming Technology)
