Team Liquid & Zenni Optical Boost Gamer Eye Health & Performance
▼ Summary
– Team Liquid partners with Zenni Optical as its official eyewear partner, focusing on eye health and stylish, affordable eyewear for gamers.
– The collaboration includes an exclusive Team Liquid eyewear collection designed to reduce gaming-related eye strain while maintaining comfort and style.
– Team Liquid players will promote the eyewear on streams and social media, emphasizing the importance of eye health in competitive gaming.
– Zenni Optical aims to enhance visual clarity and style for gamers, aligning with Team Liquid’s commitment to player wellness and performance.
– Team Liquid, founded in 2000, is a leading esports organization with 96 athletes across multiple games and over $54 million in prize earnings.
Team Liquid and Zenni Optical have joined forces to prioritize eye health in competitive gaming while delivering stylish, performance-driven eyewear to players and fans. The groundbreaking partnership combines Team Liquid’s esports expertise with Zenni’s innovative optical technology, creating a solution tailored for gamers who spend extended hours in front of screens.
The collaboration will introduce an exclusive Team Liquid eyewear collection, blending Zenni’s advanced lens technology with designs that reflect the organization’s bold identity. These frames aim to reduce eye strain and fatigue, common challenges for competitive gamers, without sacrificing comfort or aesthetics. Fans will also benefit from special discounts, making high-quality eyewear more accessible to the gaming community.
“Vision is just as crucial as reaction time in esports,” said Steve Arhancet, Team Liquid’s co-CEO. “This partnership allows us to address both performance and wellness, giving our athletes and supporters eyewear that enhances gameplay while looking great.” Four of Team Liquid’s top players across League of Legends, Counter-Strike, and fighting games will showcase the collection, emphasizing the importance of eye care through streams and social media.
Zenni Optical, known for disrupting the eyewear market with affordable, high-quality options, sees the alliance as a natural extension of its mission. “Team Liquid shares our commitment to innovation and player well-being,” noted Robb Chiarini, Zenni’s head of partnerships. “Together, we’re elevating visual clarity and style for gamers at every level.”
Founded in 2000, Team Liquid has grown into one of esports’ most successful organizations, with over $54 million in tournament winnings and rosters competing in major titles like Valorant, Dota 2, and Fortnite. Beyond competitive teams, its parent company, Liquid Enterprises, operates ventures spanning apparel, media, and gaming resources like Liquipedia.
Zenni, headquartered in the Bay Area, revolutionized eyewear by offering prescription glasses starting under $10, making vision care accessible to millions. With over 51 million frames sold, the brand continues to push boundaries in affordability and design.
The partnership will unfold across Team Liquid’s digital platforms, with exclusive content and activations planned throughout the year. By merging performance optics with esports culture, both brands aim to set a new standard for gamer wellness, one frame at a time.
(Source: VentureBeat)
