Borderlands 4 Base Game Isn’t $80, But Deluxe Edition Costs More

▼ Summary
– Borderlands 4 preorders are live, with the base edition priced at $70, avoiding the feared $80 price point.
– Higher-tier editions (Deluxe and Super Deluxe) offer additional content like weapon skins, vault hunters, and story missions for $100 and $130 respectively.
– Gearbox CEO Randy Pitchford promoted the $70 price as a win, encouraging fans to preorder in appreciation.
– Some speculate the earlier $80 price controversy was a PR tactic to make the actual price seem more favorable.
– Despite mixed reactions, Borderlands 4 quickly became a top seller on Steam shortly after preorders opened.
Borderlands 4 has officially opened preorders, and while the base game avoids the rumored $80 price tag, premium editions offer additional content at a higher cost. The standard edition lands at $70/£60/€70, while the Deluxe and Super Deluxe versions climb to $100/£90/€100 and $130/£120/€130 respectively. These pricier bundles include extras like weapon skins, new playable characters, and story expansions, though full details on post-launch DLC remain under wraps for now.
Gearbox CEO Randy Pitchford took to social media to celebrate the “no price increase” announcement, urging fans to show their appreciation by preordering. His comments come after weeks of heated debate sparked by his earlier remarks dismissing concerns about potential price hikes. Some skeptics speculate the controversy was a strategic move to frame the final pricing as a win, though others see it as part of an ongoing industry-wide discussion about rising game costs.
Reactions from fans have been mixed. Many express relief over the $70 standard edition, crediting community backlash for keeping prices steady. However, players in regions like Canada face steeper costs, the Super Deluxe edition there runs $173, sparking frustration over value for money. Despite the noise, Borderlands 4 quickly secured a spot in Steam’s top-selling titles shortly after preorders launched, proving the buzz hasn’t dampened demand.
Whether the pricing strategy was clever marketing or genuine responsiveness, one thing’s clear: the conversation around game costs isn’t going away. For now, Gearbox seems to have struck a balance that keeps fans engaged—even if wallets feel the pinch.
(Source: PC Gamer)