Tinder Introduces Double Date Feature for Couples
▼ Summary
– Tinder has introduced a new “Double Date” feature in the US, allowing users to invite friends to match with another pair.
– The feature includes a group chat for all four users once a match is made between pairs.
– Tinder aims to compete with double-date-focused apps like Doubble and Fourplay and address the dating app industry slump.
– The feature, tested in Europe, is designed to ease dating pressure for Gen Z by making it more social and fun.
– Double Dates expands on Tinder’s existing social features and will launch globally in July.
Tinder is shaking up the dating scene with its latest feature designed for pairs rather than singles. The popular dating app has unveiled “Double Date,” a new option that lets users team up with friends to match with other couples. Currently launching in the U.S., this feature aims to make dating more social and less intimidating by allowing groups to connect.
Located in the app’s top-right corner, the Double Date icon enables users to invite up to three friends to form pairs. Profiles appear side by side, showcasing photos and bios for both individuals in each duo. A match occurs when at least one person from each pair swipes right, triggering a group chat where all four participants can interact.
This move positions Tinder to compete with niche apps like Doubble and Fourplay, which specialize in group dating. It also comes at a time when the broader dating app market is struggling to maintain growth. By introducing shared experiences, Tinder hopes to attract younger users who may feel overwhelmed by traditional one-on-one dating.
According to Cleo Long, Tinder’s head of product marketing, the feature has already undergone testing in Europe with positive feedback. “We designed this to ease the pressure many Gen Z users feel about dating,” Long explained. “It’s about making the process more fun and collaborative by involving friends.”
Double Date expands on Tinder’s recent efforts to integrate social elements, such as letting users share date plans with others or allowing friends to suggest potential matches. The company plans to launch the feature worldwide in July, potentially reshaping how people approach digital dating.
With this update, Tinder reinforces its commitment to innovation while addressing the evolving preferences of its user base. Whether it becomes a game-changer or just another experiment remains to be seen, but one thing is clear, dating apps are no longer just about solo swiping.
(Source: The Verge)
