1Password & AWS Partner to Boost Enterprise Cloud & AI Security
▼ Summary
– 1Password partners with AWS to meet rising enterprise demand for AI and cloud-native security tools, marking a shift from consumer to enterprise focus.
– The collaboration has driven rapid growth for 1Password, with AWS deals averaging four times larger than typical contracts and high win rates across customer segments.
– 1Password addresses the “Access-Trust Gap” by securing unmanaged devices and unauthorized apps, which traditional IT tools often miss, reducing security risks.
– The partnership includes a new AWS Secrets Manager integration to streamline secure credential management in cloud-native development workflows.
– 1Password competes with tech giants like Microsoft and Google by focusing on partnerships and integrations rather than direct competition, now serving 165,000+ businesses.
1Password has teamed up with AWS to strengthen enterprise security in cloud and AI environments, marking a significant shift in how businesses protect sensitive data. This partnership reflects the growing need for advanced security solutions as companies navigate the complexities of modern digital workplaces.
The collaboration represents a major step forward for 1Password, which has evolved from a consumer password manager into a trusted enterprise security provider. Today, the platform safeguards data for one-third of Fortune 100 companies, addressing critical vulnerabilities that traditional security tools often miss.
Monica Jain, 1Password’s head of go-to-market partnerships, revealed that working with AWS has accelerated growth dramatically. Deals secured through AWS are four times larger on average, with a win rate exceeding 50% across businesses of all sizes. According to Jain, AWS recognized 1Password’s rapid progress, achieving in just seven months what typically takes other software vendors two to three years.
The Hidden Risks of Unmanaged Devices and AI Tools
One of the biggest challenges enterprises face is the “Access-Trust Gap”, security risks arising when employees use personal devices, unauthorized apps, or AI tools without IT oversight. Traditional security systems only monitor approved applications, leaving a dangerous blind spot. Research indicates that half of known applications aren’t properly integrated with corporate security, while IT teams remain unaware of many tools employees actually use.
Jain explained the risks with a real-world scenario: “If sensitive data is shared through an unapproved file-sharing service and accessed on a personal device without multi-factor authentication, the company’s security is compromised.” This lack of visibility creates multiple attack vectors, exposing businesses to breaches.
AI Agents Introduce New Security Challenges
The rise of AI-powered automation adds another layer of complexity. Unlike human users, AI agents often lack basic security controls like multi-factor authentication, relying instead on hard-coded credentials that hackers can exploit.
1Password’s Extended Access Management platform tackles this by applying the same security standards to AI agents as human users, without sacrificing automation efficiency. The system eliminates hard-coded secrets, enforces least-privilege access, and provides full visibility into AI activity.
Seamless Integration with AWS Secrets Manager
As part of the expanded partnership, 1Password introduced a new integration with AWS Secrets Manager, streamlining credential management for cloud-native development. This solution allows teams to consolidate secrets, enforce role-based access, and embed secure credential handling directly into workflows, eliminating the trade-off between security and speed.
Ivan Blagdan, CTO at Convertiv, highlighted the benefits: “1Password gives us real-time assurance that every device accessing sensitive data meets our security standards, whether it’s company-issued or personal.”
Competing with Tech Giants Through Strategic Partnerships
While Microsoft and Google bundle security tools with their productivity suites, 1Password takes a different approach, focusing on deep integrations rather than direct competition. Jain emphasized the company’s partner-centric strategy, working alongside AWS and other industry leaders to meet customer needs.
This approach has paid off. Today, 75% of 1Password’s revenue comes from business customers, a stark contrast to its consumer-focused origins. The company now secures over 165,000 businesses, with AWS recognizing its potential to redefine access management.
A New Era for Enterprise Security
The AWS partnership propels 1Password into a new category, Extended Access Management, bridging gaps left by traditional identity and access management tools. Major brands like IBM, Slack, and Stripe already rely on the platform to secure both managed and unmanaged devices, applications, and AI agents.
When asked about competition, Jain pointed to time as the biggest challenge: “Our biggest threat is ensuring we can secure customers quickly, both existing ones and those we haven’t reached yet.”
With AWS’s global reach and co-selling initiatives, 1Password expects revenue growth to multiply five to seven times in the coming years. For enterprises embracing AI and hybrid work, this partnership delivers a critical solution for securing tomorrow’s digital landscape.
(Source: VentureBeat)
