Doctor Who: Worlds Apart Boosts User Growth with Aethir’s Instant Play
▼ Summary
– Aethir’s Instant Play streaming solution for *Doctor Who: Worlds Apart* improves computing efficiency, user acquisition, and revenue through its decentralized cloud infrastructure.
– SuperScale’s case study showed Aethir’s technology increased install conversion rates by 201%, ARPU by 61%, and in-app purchases by 18% for the game.
– Aethir aggregates underutilized GPUs from various sources into a marketplace, providing scalable computing power for gaming enterprises.
– The “try before you buy” model lets players stream games instantly before downloading, reducing friction and boosting engagement and retention.
– Aethir’s decentralized cloud infrastructure supports gaming studios by lowering acquisition costs and improving player retention in a competitive mobile market.
The gaming industry is witnessing a transformation as cloud-based solutions redefine player engagement and acquisition strategies. A recent collaboration between Aethir and SuperScale demonstrates how instant play technology significantly enhances user growth and revenue for Doctor Who: Worlds Apart, a Web2/3 trading card game developed by Reality+.
By leveraging Aethir’s decentralized cloud infrastructure, the game achieved a staggering 201% increase in install conversion rates, along with a 61% boost in average revenue per user (ARPU). This breakthrough stems from the “try before you buy” model, allowing players to experience the game instantly via streaming before committing to a download.
SuperScale, a leader in user acquisition (UA) optimization, conducted a case study analyzing the impact of Aethir’s Instant Play streaming on early-funnel efficiency and long-term retention. The results were compelling—beyond the surge in conversions, Day-7 retention reached 82%, while in-app purchase conversions rose by 18%. These metrics validate the effectiveness of cloud-powered demos in reducing friction and improving player commitment.
How It Works
Aethir’s platform aggregates underutilized GPUs from data centers, enterprises, and even crypto miners, creating a scalable cloud computing marketplace. For Doctor Who: Worlds Apart, the process was seamless: 1. Players encountered an in-app ad for the game. 2. Clicking the ad redirected them to an Aethir-powered landing page, where they could instantly play a demo. 3. After the session, they were guided to the app store, now more likely to download after experiencing gameplay firsthand.
This approach isn’t limited to one genre. Earlier tests with Tiny Tower revealed similar success—45% higher install rates and 93% ARPU growth, proving the model’s versatility.
The Competitive Edge in Mobile Gaming
With user acquisition costs soaring, studios need smarter ways to attract and retain players. Paul Thind, Aethir’s Chief Revenue Officer, emphasized the urgency: “In 2024, even top games face CPI spikes above $4.83 and retention rates below 9%. Instant Play eliminates these hurdles by letting players engage before installing.”
Tony Pearce, CEO of Reality+, echoed the sentiment, calling the 201% conversion lift a testament to cloud-first gaming’s potential. Meanwhile, Ivan Trancik of SuperScale highlighted the broader implications: “When cutting-edge cloud tech meets innovative game design, growth becomes limitless.”
Why It Matters
Aethir’s global GPU network—over 428,000 high-performance units—ensures studios can deliver lag-free, scalable cloud gaming. For developers, this means higher-quality users, better retention, and increased revenue without sacrificing performance. As the industry shifts toward frictionless experiences, solutions like Instant Play are poised to become the new standard for user acquisition and engagement.
The success of Doctor Who: Worlds Apart underscores a critical insight: removing barriers to entry doesn’t just attract players—it converts them into loyal, high-value users. For studios navigating an increasingly crowded market, Aethir’s technology offers a proven path to sustainable growth.
(Source: VentureBeat)
