Sponsored AI Lenses

Entity category: technology

Cybersecurity

Snapchat Unveils Sponsored AI Lenses to Enhance Brand Engagement

April 9, 2025
Close-up of a smartphone displaying the Snapchat app; the iconic yellow background and white ghost logo are prominent.

Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way.…

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