SparkToro

Entity category: Organization

Artificial Intelligence

Zero-Click Searches Surge as Organic Clicks Decline: Report

June 6, 2025
Abstract art depicts a person standing in a vibrant, colorful landscape dominated by a large magnifying glass, suggesting exploration and discovery.

Traditional search engines remain dominant, with significantly higher usage (10.55% in the U.S.) compared to AI tools (0.55%), despite the…

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AI & Tech

The Rise and Fall of Google AI Overviews: A Journey from Innovation to Critique

July 20, 2024
Sundar Pichai, Google's CEO, introducing AI Overviews at the Google I/O 2024 conference

In May 2024, Google unveiled its ambitious AI Overviews feature during the annual Google I/O conference. This innovation promised to…

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