PMax

Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending…

Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max…

Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond…

Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps…

Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific…

Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience…

Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention…

Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance…

Google Ads has rolled out new customer lifecycle features in Performance Max, empowering you to bid more assertively on lapsed…