YouTube has evolved from a social platform into essential search infrastructure, with its content now prominently featured in Google's main…
Read More »Nielsen
Entity category: ORGANIZATION
TikTok has evolved into a significant B2B marketing platform, offering strong returns on ad spend and access to a maturing…
Read More »
Nielsen has appointed Peter Naylor as Chief Client Officer to serve as the main liaison for its diverse client base…
Read More »
YouTube has introduced QR code shopping and AI-powered video upscaling to its TV app, aiming to enhance its living room…
Read More »
Apple TV is undergoing a major transformation, including a rebranding, a bundle partnership with Peacock, and a $750 million acquisition…
Read More »
YouTube has launched the YouTube Activation Partners program to connect advertisers with vetted third-party specialists for media buying and campaign…
Read More »
The FCC's censorship attempt backfired, as Jimmy Kimmel's return broke YouTube viewership records with his monologue on the issue amassing…
Read More »
Roku is expanding its advertising platform to include up to 100,000 smaller and local businesses, aiming to make ads more…
Read More »