John Mueller

Google presents conflicting views on the health of the open web, with executives publicly claiming it is thriving while legal…

A generic login page across multiple private URLs can be seen as duplicate content by search engines, harming indexing and…

AI search tools frequently direct users to non-existent or broken pages, with ChatGPT performing the worst by generating 1% of…

Submitting a sitemap to Google Search Console does not ensure immediate crawling or indexing, as Google processes it based on…

Lazy loading can harm a site's Largest Contentful Paint (LCP) score if applied to above-the-fold images, as it delays their…

Google has launched its Trends API in a limited alpha phase, offering select testers early access to more reliable search…

Google's John Mueller highlighted that server errors (like 429, 500, or 503), not 404s, are often the real cause of…

Dedicated landing pages for individual images improve visibility in Google search, as gallery formats and JavaScript lightboxes often hinder proper…

Google’s John Mueller advises choosing unique brand names over keyword-heavy domains to improve online visibility and memorability, especially in competitive…

AI-driven shopping is growing, and ecommerce sites must ensure accessibility for AI agents like ChatGPT, as some face issues due…

Securing a spot in Google's AI Overviews means sticking to standard SEO, Google confirms. Gary Illyes states "normal SEO" is…

CSS class names have no impact on SEO, as they are purely for styling and ignored by search engines. Placing…

Google clarified that llms.txt files aren't inherently duplicate content but recommended using a noindex header to prevent unintended indexing in…

AI is becoming a key demand in SEO, with clients seeking expertise in AI-powered optimizations, even as industry standards remain…

Google’s John Mueller clarified that sitelinks are automatically generated and cannot be manually controlled, requiring alternative methods like noindex for…

Google's structured data policies require that markup matches the content visible to all visitors, not just authenticated users, meaning hidden…

Google’s link disavow tool helps address unnatural backlinks that can’t be manually removed, but it’s not a quick fix and…

Google's core algorithm updates prioritize long-term website patterns over short-term fluctuations, as explained by Search Advocate John Mueller. Recent spammy…

Many top websites rank well despite invalid HTML, challenging the belief that flawless code is essential for SEO success, as…

Yoast SEO plugin now supports llms.txt files, helping WordPress sites optimize content for AI search engines like ChatGPT and Gemini…