IAB

The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly…

The primary obstacle for marketing mix modeling (MMM) is not technical but organizational, as companies often fail to act on…

AI is now the second most influential factor in consumer purchasing decisions, only behind traditional search engines, surpassing retailer sites…

AI-generated content requires credibility and trustworthiness to succeed, with structured, helpful content performing better in AI-driven search environments. Organizations should…

AI tools accelerate product discovery and comparison but prompt shoppers to perform additional verification steps, enhancing rather than replacing the…

SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The…

Ethically sourced and well-managed data is essential for AI in marketing, as it maintains consumer confidence and enables meaningful engagement.…

Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos…

The IAB released a Gaming Measurement Framework to standardize metrics for evaluating gaming ad campaigns, addressing a critical gap as…

Server-Guided Ad Insertion (SGAI) is transforming streaming advertising by combining server-side precision with client-side flexibility, enabling better ad management and…

Privacy is fundamentally changing marketing strategies, shifting focus from traditional data-driven tactics to trust and transparency as key performance drivers.…