Euro 2024

Entity category: Event

Digital Marketing

Ambush Marketing: Is Cristiano Ronaldo involved?

July 6, 2024
Cristiano Ronaldo in training

Ambush marketing involves a company attempting to associate its product with a high-profile event without official sponsorship. This can disrupt…

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AI & Tech

How AI Helps Maintain Player Health

June 21, 2024
Liverpool FC's Virgil van Dijk adjusts his purple training top, wearing a fitness tracker; another player stands behind him.

In the high-stakes world of professional football, player health is paramount. The demands of the game are intense, and maintaining…

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