B2C

Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging…

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

AI platforms like ChatGPT, Google AI Overviews, and Perplexity have distinct sourcing preferences, with ChatGPT favoring authoritative sources, Google using…

CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is…

Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by…